HOLISTIC THINKING.

A lot of development work has gone into our new cembra^® shell series. We have invested a lot of time and effort not only in developing the material technologies themselves, but also in the name, logo and design concept of cembra^®.

The launch of our cembra^® shell series is a big step for Maloja. During development, our production team focused not just on functionality but sustainability in particular. The new cembra^® products are mostly made from recycled polyester, have a PFC-free water-repellent finish, and three of the four cembra^® technologies are recyclable. This holistic approach, which is the basis for our shell series, should of course also be evident in its name, logo and design. The path to the cembra^® design concept, at least in retrospect, is simply logical and consistent.