FAMILY

Race to efficiency

#Product & Development

Only a few weeks to go until our entire office gathers in front of a screen, eagerly watching the five Olympic rings and hoping deep down for a medal sensation. Because then it will become clear what Maloja has been working on for months. Design. Production. Editing. Marketing. There is hardly a department that is not involved in sponsoring the US biathlon team. And so it goes without saying that we want to be there live when this work becomes visible. In front of a global audience of millions. At the Olympic Games.

NORDIC SAFARI

#Product & Development #Travel

The Graubünden Tourism Association calls its network of perfectly groomed cross-country trails “Loipen Safari” – and it's right up our alley. Davos, Scuol, Upper Engadine, Lenzerheide, Sedrun. More than 160 kilometers across the entire canton. The ideal playground for photographing this year's Nordic combination – and immersing ourselves completely in the movement and the sport.

NEW PERSPECTIVES

#Product & Development

It depends on how you look at it – a statement that holds a lot of truth. Thus, we decided to spread our wings and take a closer look at ourselves from a bird’s-eye perspective. Viewing the aerial shots of our company's headquarters we were struck by their graphic effect. So, we outlined the fields for our collection label – only to discover that collectively they resemble a flower. And this led to the design of the individual flowers in the Fieldflower print in a slightly altered, somewhat reduced style.

Power to the kids

#Bach 1 | Inside Maloja

Almost 40 years ago, musician Herbert Grönemeyer advised society to let children take power for a change. No sooner said than done. The result? The loudest day of the year. The biggest chaos in the office. The widest smiles at the end of the day.

TOGETHER THROUGH ADVENTURE

#People

There are encounters where you know right from the start: this is a good fit. That's how it was for us with the Gravel Club. An idea, a passion for the outdoors and for cycling, has grown into a movement – open, colorful, warm-hearted. And now we're riding off together.

TIME TRAVEL ON GRAVEL

#Travel #People #In Movement

For LA VIA, we organized an unconventional photoshoot — traveling light, venturing off the beaten path, and sharing an adventure as equals. Destination: Maloja, Switzerland.

Three Weeks of Bikepacking Through Iceland

#People #In Movement #Travel

Katharina and Miri set off to cross Iceland on their bikes – 1,500 km through wild landscapes, just the two of them, their bikes and one tent.

Defending the title. A chat with Paul Voss.

#People #In Movement

The third German Gravel Championships were recently held in Taura, Saxony. Following his success last year, Paul Voss put in another impressive performance this year, crossing the finish line in first place. Perfect preparation for the World Championships. If only it weren't for that collarbone.

Trail running on Table Mountain

#People #In Movement

After ten years in biathlon, Dominic Schmuck ended his active career at the end of April 2024. He quickly realized that sport is and will remain an important part of his life. In search of new experiences, the answer was surprisingly clear to him: trail running. A personal account of a new sporting challenge.

Maloja x Aut'said

#Produkt & Entwicklung #Product & Development

A capsule collection with Paul Voß for all those who take gravel seriously.

1.000 Kilometers across the Taunus

#In Movement #Travel

The Taunus Bikepacking Race was the highlight of the season for Betti Bögl. It is one of the most famous races in Germany and therefore has a very special appeal. With 17 female starters, it was also the largest women's field in the history of this event. A movie about a little more than four days of bikepacking in the Taunus.

THE ROTWILD SCHWALBE GRAVITY TEAM 2025

#In Movement #Travel

Growing from strong roots, evolving with purpose. For years now, the Gravity Team has been a constant on the German enduro scene – not loud, but passionate, consistent and with a clear vision. Built organically, shaped from within. Milestones like Torben Drach’s German Championship title in 2023 and solid placements in the Enduro World Cup speak for themselves.

WHYNOT? A MOVIE ABOUT FREEDOM, FRIENDSHIP AND THE COURAGE TO SEARCH FOR HAPPINESS

#In Movement #Travel

In a world full of perfect images, flawless bodies and endless advice, the answer to this question seems tangible - and yet so far away. The film WHY NOT takes a stand against the glossy promise of predictable happiness and instead shows a more honest reality: life is chaotic. Challenging. Unpredictable. And therein lies its beauty. WHYNOT? is a visually intense, emotional road trip through breathtaking landscapes, extreme contrasts and intimate thoughts.

Maloja Pushbikers in Girona

#In Movement #Travel

For many, Girona is a training location. For us pushbikers, it is more: a second home, a place of togetherness. For years, a part of our passionate community, which is now very friendly, has been drawn to the north-east of Spain. Being on the road together - connected by cycling, driven by the desire for community, enjoyment and conscious travel.

UNDYED STREETWEAR - OR WHY VANILLA ICE CREAM IS NOT COLORLESS

#In Movement #Travel

Processing materials as naturally as possible and seeing their value and beauty in this is certainly a step in the right direction.

TRANSFORMATION & TRADITION

#In Movement #Travel

To the south you have the bustling waterfront. The fjord snakes its way to Aker Brygge, Oslo’s modern harbor quarter, for 100 kilometers from the North Sea. In all other directions, Norway’s capital with its 650,000 residents is surrounded by the Marka, a wild, expanse of hills adorned with picturesque lakes, small huts and countless birch and pine trees.

NEW TALENTS & OLD DREAMS

#In Movement #Travel

It won't be long before the athletes of the biathlon world face the first competition of the season. In Kontiolahti, Finland, the insane alternation between sprinting and absolute concentration when shooting is finally back on the agenda. Just under 200 kilometers to the north, the United States national team has gathered in Vuokatti for the final fine-tuning and mood test. A story about high expectations, the smell of wax and an extra dose of motivation.

HIGH TECH MADE FROM SCRAPS

#In Movement #Travel

It’s a sustainability topic that is often overlooked by the media: every day, manufacturing facilities around the globe generate tons of fabric leftovers. Around 15–20% of the material are destined for disposal sites like incineration plants. While it is impossible to avoid fabric scraps, it is not impossible to reuse them.

BACK TO THE ROOTS. JASPER JAUCH MEETS BRETT TIPPIE

#In Movement #Travel

Last year in the fall of 2023, Jasper told us over a coffee with us in Bach about his idea to travel to Canada to make a video about the origins of freeriding - and to pay a visit to MTB legend Brett Tippie. Almost a year later, we are sitting comfortably in front of the screen on YouTube and are touched by this encounter between two such different generations. Get ready and make yourselves comfortable - here comes Jasper Jauch's latest video about Brett Tippie and the roots of freeriding.

GLIDE & RIDE

#In Movement #Travel

There are days in early spring when the mornings are still quite cold and the snow crackles under your cross country skis. Later in the day the air warms up. And while riding a lap on your mountain bike in the afternoon on the beautiful, dry southern trail, you can hardly believe it was still so cold in the morning during those first cross-country runs. The fact you were even in the snow at all that morning seems incredibly far away.

GOOD MORROW - WINTER 2024/25

#In Movement #Travel

There are moments of arrival, rest and awe-inspiring enjoyment. We’ve paid tribute to these in many of our annual themes. However, just like for many people and businesses, there’s change in the air. Over 30 Maloja children have come into the world since the company was founded in 2004. What contribution can and must we make so that these children and future generations still have a planet worth living on?

NORDMARKA

#In Movement #Travel

The Nordmarka unfolds just 10 kilometers from the city center of Oslo, boasting (as they say) „the finest network of trails near a city worldwide“. It encompasses 1,200 km of gravel and asphalt routes and numerous lakes. For those accustomed to the Alps, Nordmarka proves to be an almost surreal experience: vast openness, solitude, immense expanses, and lakes in a multitude of shades and colors. The days we spent in this landscape were intense and moving - days that will resonate for a long time.

STRIVING FOR SUSTAINABILITY

#In Movement #Travel

When you strive to develop advanced, sustainable products, you strongly depend on trustworthy, dedicated collaborations. bluesign® has been an important and groundbreaking Maloja partner for almost 15 years. Established in 2000, the Swiss cooperation set out to professionalize sustainability within the textile industry by implementing and monitoring strict standards.

UPCYCLING DOWN

#In Movement #Travel

Despite all the technological advances, when it comes to loftiness or warmth-to-weight ratio Mother Nature is still unrivalled: nothing will keep you as warm while being so light as down. No wonder we use the fluffy filling in our apparel – a very special fluffy filling: since 2019, we are exclusively using Re:Down.

UP NORTH

#In Movement #Travel

For GOOD MORROW, we went to places that reminded us of the core of this message: namely the confidence with which we face the challenges of tomorrow already today - and a clear commitment to leaving behind a planet worth living on. From cities that have taken on a pioneering role to places that have reflected this confidence for us.