STREETWEAR
FALL | WINTER 2025/26
Before Peter and Klaus founded Maloja in 2004, the word jokingly got a synonym for everything "beautiful" and "good". From day one "Maloja" was more than a label, it was an attitude and a way of life. Something that you don't just strip of while getting off the bike or unstraping your skies. Something that you also wanted to show in everyday life. This desire led to the streetwear collection becoming an increasingly important part of Maloja.
WOOL? CHECK!
Warm and soft fleece with a natural touch. A simple fabric as a first sign of fall. our own development Wool Check is a smart combination of Polyester and wool with a checkered pattern. Its both classic and cozy aesthetics makes it the perfect companion for a relaxed Sunday stroll.
HIGH TECH HEMP
A shirt that doesn't fit into any category. TenneckM. combines the style of a shirt with the functionality of an outdoor jacket, boundaries blur. The outer material is made of organic cotton and hemp. We chose hemp for a reason: Hardly any other material has such a positive ecological balance and such good functional properties as hemp. A true marvel of nature's technology. On the inside the PrimaLoft® insulation ensures just the right amount of warmth. TenneckM. merges streetwear with outdoor clothing – and is one of the many reasons to go outside!
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STREETWEAR STYLES
DESIGN & GRAPHIC
In the development of LA VIA's philosophy, we have come across various patterns and findings that have inspired us to create different designs. These recurring thoughts and findings are often the basis of our inspiration for the concrete implementation in design. For LA VIA, we focus on three visual principles that are reflected in different ways in the designs of this collection.
Photos: Michael Müller @photographermichaelmueller
