New perspectives
It depends on how you look at it – a statement that holds a lot of truth. Thus, we decided to spread our wings and take a closer look at ourselves from a bird’s-eye perspective. Viewing the aerial shots of our company's headquarters we were struck by their graphic effect. So, we outlined the fields for our collection label – only to discover that collectively they resemble a flower. And this led to the design of the individual flowers in the Fieldflower print in a slightly altered, somewhat reduced style.
1.
A small place called Bach is the starting point of Maloja. The surroundings of our company headquarters influence our work every day and give us room for creativity.
2.
We took a new look at the fields and paths surrounding us. The resulting shapes and structures inspired us.
3.
We combined the pattern with the colors of our collection and quickly recognized something that had remained hidden until now.
4.
Through this new perspective, the colors and shapes result in a flower that found its way into our collection as a “Bach flower” - it's all a matter of view.
