RACE TO EFFICIENCY.
Only a few weeks to go until our entire office gathers in front of a screen, eagerly watching the one of the biggest events in the history of sport. Because then it will become clear what Maloja has been working on for months. Design. Production. Editing. Marketing. There is hardly a department that is not involved in sponsoring the US biathlon team. And so it goes without saying that we want to be there live when this work becomes visible. In front of a global audience of millions.
The fact that we can produce all of our sponsored products at our own facility in Bulgaria is something special. Anyone familiar with the industry knows that it is not uncommon for design data to be sent around the world, with samples arriving in the mail a few months later. When Maloja took over Viomoda completely five years ago, this was not only a clear commitment to Europe as a production location, but also a conscious decision against this process. Together with Viomoda, we can make this process shorter and more personal. The company knows what is important when it comes to racing suits, and our designers are in direct contact with the production team in Bulgaria. Despite the distance, communication is short!
Precision with every movement
With over 50 items, it is above all the racing suit with its many technical details that takes center stage in the collection. Working closely with athletes and drawing on the experience gained in recent years, Maloja has developed a product that can meet the special challenges of the highly varied sport of biathlon.
Aerodynamic materials and taped seams contribute to running times – rubber nubs on the elbows and upper arms, or sewn-in pockets for the race transmitter (a novelty in the world of biathlon, by the way) ensure that the perfectly rehearsed movements during shooting run smoothly.
Discover the U.S. Biathlon merchandise collection:
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