OUTDOOR
FALL | WINTER 2025/26
Outside is our home. Where nature plays by its own rules, we can become a part of it in a brief moment of pause. Elements such as the wind or a rain shower are a natural part of it – which is why our outdoor collection is designed for extreme weather conditions without losing sight of the moment.
FOCUS ON WHAT MATTERS
Outdoor is not a sport, outdoor is an attitude. That’s why the technical fleece MeltinaM. is made for a versatile range of sports. Whether it’s during some time outdoors or on slopes – the retro style fleece with it’s high collar and oversized fit brings comfort to everyday life.
MELTINAM.
Technical fleece top for multisport in retro style made from recycled material
Art. Nr. 40159-1
THE FLOW OF TEMPERATURE
The body's own temperature regulation is a miracle of nature. It stores heat in sensitive areas and ensures temperature exchange in areas where a lot of heat is generated. This is an essential function when we are out and about in nature. We have applied this principle to the lightweight CallianoM. insulation jacket. A 700 fill power down filling provides pleasant warmth on the upper body and at kidney level, while thinner padding in areas such as the armpits and the middle of the back ensures adequate temperature exchange. A smart system that adapts to individual circumstances and thus keeps the body temperature in balance.
THE LOGO OF LA VIA
It depends on how you look at it – a statement that holds a lot of truth. Thus, we decided to spread our wings and take a closer look at ourselves from a bird’s-eye perspective. Viewing the aerial shots of our company's headquarters we were struck by their graphic effect. So, we outlined the fields for our collection label – only to discover that collectively they resemble a flower. And this led to the design of the individual flowers in the Fieldflower print in a slightly altered, somewhat reduced style.
CEMBRA®
SHELL SERIE
SUSTAINABLE WEATHER PROTECTION TECHNOLOGIES
BY MALOJA
Photos: Michael Müller @photographermichaelmueller
